Update 1 – here’s the link to Disney’s new program: The Year of a Million Dreams
Disney’s being very secretive about a June 7 media event in NYC. We’ve heard Disney will announce the successor program to the “Happiest Celebration on Earth” marketing campaign that’s scheduled to end in October 2006.
Supposedly titled something like “A Year of a Million Dreams,” the idea is that every day in 2007, a number of Disney resort guests will be selected to have their Disney dreams come true. (Note to you fellas: it does not involve canoodling with Ariel.) If what we hear is true, expect giveaways like free meals, toys, special seating for parades and shows, and more.
Of course, we could be completely wrong about all this. But we will have someone at this invitation-only media event, and we’ll have the details for you as soon as they’re announced.