Among the gossip floating in to our mailbox over the weekend:
The next Disney marketing campaign theme will be something like “Celebrate Today” with the idea that families can celebrate birthdays, anniversaries, graduations, etc. at a Disney theme park. New merchandise and food tie-ins will be created specifically for the campaign.
There’s going to be a new parade or “street party” debuting at the Magic Kingdom, similar to the Studios’ Block Party Bash. This new event should be staged several times per day.
A new Castle forecourt stage performance will replace the current “Dreams Come True” show.