Disney Store Merchandise Report – July 2019

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Welcome to our monthly feature, the Disney Store merchandise report, where we look at merchandise that’s available in the physical store locations in the United States. There is some overlap on Disney-branded items with what’s offered in the stores in the Disney theme parks and resorts, and there is lots of overlap with what’s offered online at shopDisney.com, but not everything that’s online is in the stores, not everything that’s in the stores is online, not everything that’s in the stores is in the parks, and so on.

Photos of the in-store merchandise come from my “home” Disney Store location, the flagship store in Times Square, New York City.

Good news! They’re running a sale until July 21, earn $25 for every $50 you spend in the store.

Toy Story

The store still has plenty of the Toy Story Merchandise we featured last month. You will still find Forky on mugs, tees, and more. Here are few of the highlights.

Lion King

As the Toy Story merchandise stock depletes, Lion King merch is taking its place. The new “live action” film opens on July 19.


The third installments of the Disney Channel original movie series is due out on August 2, but if you have a young daughter you already know that.

Chic Princesses

The store has a large supply of standard Disney princess dresses, but they’re also starting to carry a line of chic Disney-bounding princess-inspired clothing for kids.

Disney Dogs

A new display this month features images of dogs in the Disney animated films.

Donald Duck

The store had a decent selection of Donald Duck-themed merch, presumably related to his recent 85th birthday. My favorite item is the adorable Donald-head cookie jar.

School Supplies and Backpacks

It that time of year again. Back to school! There are lots of fun school supplies, but I find the backpacks particularly interesting. Many are as cute as the Loungefly fashion backpacks sold in the parks, and these are about half the price.

Kids’ Pajamas

I don’t often wish my kids were preschoolers again, but when I do, it’s almost always when I see adorable tiny clothing. I mean, how awesome are these Captain Marvel PJs? Pro tip: this sleepwear could absolutely double as a Halloween costume – more comfortable and actually useful.


As always, the wall of plush is brimming. Here too the selection is heavy on the dogs of Disney.


Some sections of merchandise are on sale. July 4th merch and other summer items are understandably marked down, as is the remainder of the Mickey True Original line that debuted several months ago.

Are any of these items on your must-buy list? Let us know in the comments.

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Erin Foster

Erin Foster is an original member of the Walt Disney World Moms Panel (now PlanDisney), a regular contributor to TouringPlans.com, and co-author of The Unofficial Guide to Disney Cruise Line. She's been to WDW, DL, DL Paris, Hong Kong Disneyland, Aulani, DVC Vero Beach, and DVC Hilton Head. She's a Platinum DCL cruiser and veteran of 10 Adventures by Disney trips. Erin lives near New York City, where she can often be found indulging in her other obsession - Broadway theater.

2 thoughts on “Disney Store Merchandise Report – July 2019

  • August 4, 2019 at 2:41 pm

    I went to the Disney Store just a couple of weeks ago, and saw all of the merchandise you mentioned above. I was disappointed, however, to see that there were no more of the princess nightgowns that can double as a costume. They’re stretchier and more comfortable than the actual costume gowns, and I noticed lots of girls on my trip to Disney in June wearing them around the parks and to the Bibbidi Bobbidi Boutique in Disney Springs. My sister and I are surprising my daughter with a birthday Disney trip in May, and I was hoping to get her one of those “fancy” nightgowns. I checked online, and they only have three in stock (Cinderella, Belle, and Jasmine). I don’t know if I should jump on purchasing one now in a bigger size or wait and see if they stock more for the holiday season. Any advice? I bought the Rapunzel costume for her first Disney trip when she was four, but she complained of it being scratchy, so I wanted to be more practical this time 🙂

    • August 5, 2019 at 7:29 am

      Unfortunately, I don’t have any advice about when specific merchandise items will retire. My own daughters also found some of the “official” princess costumes scratchy, but others less so. Have you tried the Jasmine or Pocahontas costumes? Those sometimes have softer fabric. That said, in the Disney Parks and Disney stores I have noticed a deemphasis on princesses in general. My gut is that those items will never fully go away, but there will be fewer of them in the future. But again, that’s just my gut and not info from an official source.


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