Disney Park Attendance Up 15% for the Quarter

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Something interesting from Disney’s earnings call yesterday:

At Parks and Resorts the investments we’ve made in our domestic Parks continue to drive higher guest visitation. Attendance at our domestic Parks was up 15% in the quarter and up 7% excluding the benefit of the fifty-third week. Disneyland in particular saw very strong attendance growth due to tremendous excitement for the 60th anniversary celebration. Per-capita spending was up 1% on higher admissions, merchandise and food and beverage spending. Per-room spending at our domestic hotels was up 7% and occupancy was up one percentage point to 84%.

Our Magic Kingdom analysis earlier this week showed 11.5% more people in line in September and October alone.

Disney’s didn’t break down attendance increases at the individual parks. Because it’s the most popular park by far, I suspect the Magic Kingdom got the largest bump. We’ll go back and check our models for the other parks, just to be sure.

Congrats to Disney – this is an historic level of growth.

Crowd calendar updates coming within days – Fred and Steve are working on them.


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Len Testa

Len Testa is the co-author of the Unofficial Guide to Walt Disney World, and has contributed to the Disneyland and Las Vegas Unofficial Guides. Most of his time is spent trying to keep up with the team. Len's email address is You can also follow him on Twitter: @lentesta.

11 thoughts on “Disney Park Attendance Up 15% for the Quarter

  • I saw this somewhere else, and I’d be curious — this fall’s free dining promo required participants to purchase a park hopper. Maybe people are hopping more to MK?

  • Did Disney make changes to it’s fiscal schedule? 53 weeks?

    • Whenever a company has a fiscal year that ends on a constant day of the week rather than a constant date, then occasionally a year will have 53 weeks instead of 52. It’s generally referred to as having a 52/53 week fiscal year.

      • Thanks. I apparently needed more accounting in B school.

  • The lines, I don’t know. The never ending price increases, it explains it perfectly.

  • Mostly due to an extra week in their fiscal calendar. On an ongoing basis, 7% up which is still a big increase. But they indicated it was mostly driven by Disneyland. Suggesting WDW is something less than 7%. (Maybe 4-6%?)

    So a healthy increase, more than on a typical yearly basis. Enough to explain the lines? I really don’t know.

    • On the other hand, this was the total for the quarter. I believe July/August saw pretty normal wait times vs predictions, so it’s possible that those months were a only few % points higher YoY, while September was much higher…possibly even double-digit higher.

      • Certainly possible… but that begs the question, what caused the sudden surge in attendance, and was it permanent or just a fluke?

  • Take a step back and go over that again it’s only really up 7% in true growth the 15% is bc 2015 had 53 weeks and 2014 had 52 weeks. Still a big jump!!!


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