Something interesting from Disney’s earnings call yesterday:
At Parks and Resorts the investments we’ve made in our domestic Parks continue to drive higher guest visitation. Attendance at our domestic Parks was up 15% in the quarter and up 7% excluding the benefit of the fifty-third week. Disneyland in particular saw very strong attendance growth due to tremendous excitement for the 60th anniversary celebration. Per-capita spending was up 1% on higher admissions, merchandise and food and beverage spending. Per-room spending at our domestic hotels was up 7% and occupancy was up one percentage point to 84%.
Our Magic Kingdom analysis earlier this week showed 11.5% more people in line in September and October alone.
Disney’s didn’t break down attendance increases at the individual parks. Because it’s the most popular park by far, I suspect the Magic Kingdom got the largest bump. We’ll go back and check our models for the other parks, just to be sure.
Congrats to Disney – this is an historic level of growth.
Crowd calendar updates coming within days – Fred and Steve are working on them.