In the Lab with Dr. Fluffy
Our Unofficial Guide tests included everything from the quality of the bed linens to the age of the mattresses to the fluffiness (loft) of the pillows. While evaluation criteria for linens and mattresses are fairly well known, we couldn't find any standard test to measure pillow fluffiness. A search of Consumer Reports' Web site failed to find anything, and fear of another restraining order kept us from making all the phone calls to the magazine that we wanted. So we had to invent our own.
The method we came up with is based on measuring how far a half-filled gallon jug of water sank into the middle of a pillow. (Two quarts of water weigh between one-third and one-half as much as a typical human head, according to most estimates. Also, a gallon jug is easy to find, and no one thinks twice if you bring one into a hotel lobby. Not so with a replica of a human head—trust us.)
Key to this experiment was determining the proper range of support a good pillow should provide. A test bottle that sank too deep into a pillow would indicate not enough support; on the other hand, a bottle that sank very little might indicate an experience akin to sleep- ing on a brick. We therefore evaluated a wide range of pillows before the test to establish the proper range of support.
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