It was announced today that Pop Secret Popcorn is now the official popcorn for both the Walt Disney World and Disneyland Resorts.
As part of this relationship, Disney will now sell freshly popped Pop Secret popcorn property-wide at its popcorn carts found within the parks. The brand will also serve as the sponsor of Fantasmic! at Disney’s Hollywood Studios, and will also sponsor movie nights at many Disney resort hotels.
According to Burke Raine, Vice President of Marketing, Snacks, at Diamond,”Pop Secret popcorn and Disney both have deep associations with movies and encourage lasting memories shaped by fun family activities.”
Disney popcorn is a staple for many vacations. I know I have trouble walking past a cart when I catch a whiff of that buttery, salty goodness. What about you?