MerchandiseWalt Disney World (FL)

Rainbow Merchandise Now Available for Pride Month

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A new line of rainbow-themed Disney merchandise has hit the shelves, just ahead of June’s pride month. Color me impressed that Disney is being open this year that the rainbow gear is indeed meant to be Pride merch, not just, “Oh hey, here’s a pretty rainbow.”

Disney recently earned a perfect score of 100 on the 2019 Corporate Equality Index, a national benchmarking survey administered by the Human Rights Campaign Foundation, which evaluates corporate policies and practices related to lesbian, gay, bisexual, transgender, and queer workplace equality.

I’m thrilled that they’re out and proud of their pride, and that they’re putting real resources behind their corporate values. Until June 30, 2019, Disney will donate 10% of the proceeds from purchases of the Rainbow Disney Collection to GLSEN, the leading education organization working to create safe and inclusive K-12 schools for LGBTQ students.
















If you can’t get to the parks, many items from this rainbow collection, as well as other rainbow-themed Disney merchandise are available on the shopDisney website and app.

Photos: Christina Harrison

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Erin Foster

Erin Foster is an original member of the Walt Disney World Moms Panel (now PlanDisney), a regular contributor to, and co-author of The Unofficial Guide to Disney Cruise Line. She's been to WDW, DL, DL Paris, Hong Kong Disneyland, Aulani, DVC Vero Beach, and DVC Hilton Head. She's a Platinum DCL cruiser and veteran of 10 Adventures by Disney trips. Erin lives near New York City, where she can often be found indulging in her other obsession - Broadway theater.

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