Siemens To End Sponsorship of Disney Attractions
It’s official. According to the Orlando Sentinel, Siemens will no longer be a sponsor of popular Walt Disney World and Disneyland attractions as of October 2017.
The company Siemens was a great fit for Epcot for the past twelve years because of their goal focuses on the areas of electrification, automation and digitalization and is one of the world’s largest producers of energy-efficient, resource-saving technologies.
Siemens currently sponsors both Illuminations: Reflections of Earth and Spaceship Earth. There is no word on if a new sponsor will be introduced or if there will be bigger changes to either of those attractions going forward. Of course, rumors have been making the rounds for years that a new nighttime spectacular would be coming for Epcot.
Sylvania, a Siemens company, was also a sponsor of it’s a small world in Disneyland.
Siemens’ original contract with Disney was signed back in 2005 was slated to last for 12 years.
7 thoughts on “Siemens To End Sponsorship of Disney Attractions”
Any word on whether the lounge inside Spaceship Earth that’s open to military members will still operate?
Not welcome news, but I continue to be baffled why one of the largest public companies in the world expects us to believe that it “needs” sponsorships in the first place. This was easier to swallow in the era of Walt when the company was short on cash, and plowed everything back into the company, but those days are long gone.
It’s time park guests and stockholders moved to a better business model: accepting sponsorship where logical and beneficial to the park mission (especially in World Showcase) but fully funding attractions and keeping them fully operational. It was so sad exiting Spaceship Earth all those years to a shuttered area that once stoked guests’ imaginations with so many activities.
If I was a Disney shareholder, I would certainly be ok with the company accepting other companies money to put their name on a ride or two. Why those other companies think it is a smart idea to hand Disney their cash- I have no idea.
Oddly, I want Disney to keep corporate partners, at least in Future World. Not so much because they need the cash, but to get ideas about the future from those companies’ R&D departments.
Oh, God. I can see the sponsor-less replacement to Illuminations: “A Salute to all nations, but mostly Arrendelle”
I have always though of EPCOT sponsorship as a reflection of the companies I have worked for Siemens, then AT&T, and then Hewlett-Packard. Maybe I should put a resume in at GM.