Visiting Walt Disney World is full of magic, and technology. At Magic Kingdom, Disney is testing a facial recognition program. You can imagine this news has stirred quite the reaction, especially online. Being the technology-loving folks that we are (hello have you seen our Lines app?), Chrissy on our team gave it a whirl today.
Here’s what Disney’s facial recognition test entails:
Only one entry point at Magic Kingdom is testing right now
No hats or sunglasses on, but you need to keep mask on
Stand on the sticker and look up. The screen scans your face and you get the check mark that you’re done
The scanning took about two seconds
The test is currently slated to run for 30 days
This test is 100% optional, participation is not necessary
In front of the test entry point is a sign explaining the test. There is also a website, disneyworld.com/parkentrytest. Here it explains the steps of the facial recognition process and some details about the test. Right now all material states that the facial recognition is attached to your ticket media. I have to wonder if in the future facial recognition would be used for other experiences inside the park, such in-ride personalization.
What do you think of this facial recognition test? Would you give it a try?
Born and raised in the land of sunshine and dreams come true, Dani is a proud Orlando Native who loves sharing her hometown with others. She's worked in nearly all of Orlando's theme parks, on board Disney Cruise Line, and in hotel management. Follow her on Twitter and Instagram @thisfloridalife
5 thoughts on “We Tried Out Disney’s NEW Facial Recognition Test”
I would do it without any reservation. But how accurate can it be with a mask? And if you change masks for any reason will that skew the test?
I’d imagine accuracy with masks is what they’re testing with this program.
Are we going to get follow-up reports when she goes back to see if it recognizes her?
When you use a new WDW ticket you usually get through without a problem – but there can be problems when you use a ticket for a second or third time when the machine doesn’t recognise you. I can see it takes seconds the first time you use facial recognition but I’d be interested to know if the machine manages to recognise you the second and third time you use it. The privacy thing is an issue but I believe facial recognition is being used regularly elsewhere anyway. At least you don’t have to touch a pad for your fingerprint which is a concern for me during the Covid epidemic. I have a little metal device to use when I use an ATM for example but of course that’s not possible when a fingerprint is required.
@Stephen: She actually went to Magic Kingdom this morning for some touring plan testing and did it again — no problems at all!