Mickey’s Not-So-Scary Halloween Mobile Program Goes Live

Disney has put up signs around the entrance of the Magic Kingdom park advertising a new mobile text-alert program called “Mickey’s Not-So-Scary Halloween Mobile Program.” The program automatically sends text messages about the Halloween party to a guest’s mobile phone. The instructions on the signs state:

STAY CONNECTED! Text TREAT to DPARK (37275) to receive the latest information, tips and real-time updates while you are here!

The program promises fewer than 18 messages a night when you sign up, and there doesn’t seem to be a requirement to actually be in the park. What information it actually sends is a mystery at present, but this blog post will be updated this evening if/when Disney texts us.

UPDATE: First text received at exactly 7pm EDT:

DisneyNSS: Welcome to Mickey’s Not-So-Scary Halloween Party 2011! Have a spooktacular time! Txt STOP to quit or call 888-635-0110.

Text received at 7:15pm EDT:

DisneyNSS: Trick or treat? Goofy’s Candy Co. serves up goodies for your ghouls at 10 locations. Visit them all! Txt STOP to quit or call 888-635-0110.

Text received at 7:30pm EDT:

DisneyNSS: Grab a spot by 8 pm to see the Headless Horseman ride by before the “Boo-to-You” Parade starting at 8:15pm! Txt STOP to quit or call 888-635-0110.

Text received at 7:45pm EDT:

DisneyNSS: The “Boo-to-You” Parade starts in Frontierland & ends on Main Street. See your Guidemap for route details. Txt STOP to quit or call 888-635-0110.

Text received at 8:01pm EDT:

DisneyNSS: Take off on an interstellar road trip. Space Mountain only a 5 minute wait! Txt STOP to quit or call 888-635-0110.

Text received at 8:20pm EDT:

DisneyNSS: Missed the first parade? Never fear! Mickey’s “Boo-to-You” Halloween Parade returns at 10:30pm. Txt STOP to quit or call 888-635-0110.

Text received at 8:40pm EDT:

DisneyNSS: The next Villains Dance starts at 8:50 PM at Cinderella Castle. Stay afterwards to mingle with your faves. Txt STOP to quit or call 888-635-0110.

Text received at 9:00pm EDT:

DisneyNSS: Tick-tock! Tick-tock! Character Meet and Greets end at 11:30pm, so watch the clock! Txt STOP to quit or call 888-635-0110.

Text received at 9:20pm EDT:

DisneyNSS: Happy HalloWishes lights up the sky at 9:30 PM with a Halloween fireworks  spectacular! Txt STOP to quit or call 888-635-0110.

Text received at 9:40pm EDT:

DisneyNSS: Br’er Rabbit’s Laughin’ Place Candy Patch is a bunch of treat spots in one! Find it now it Fontierland! Txt STOP to quit or call 888-635-0110.

Text received at 10:00pm EDT:

DisneyNSS: Just dance! Rock out with Stitch, Pluto, Goofy and more Rockettower Plaza Stage in Tomorrowland. Txt STOP to quit or call 888-635-0110.

Text received at 10:15pm EDT:

DisneyNSS: Reminder: Missed the first parade? Never fear! Mickey’s “Boo-to-You” Halloween Parade returns at 10:30pm.Txt STOP to quit or call 888-635-0110.

Text received at 10:30pm EDT:

DisneyNSS:Ten tractor trailer trucks transported treats from California to Florida for Mickey’s Parties. Txt STOP to quit or call 888-635-0110.

Text received at 10:45pm EDT:

DisneyNSS: Wet is the new dry! Take the plunge on Splash Mountain. Now only a 10 minute wait! Txt STOP to quit or call 888-635-0110.

DisneyNSS: Space Mountain is not operating until further notice. Stay tuned for updates. Txt STOP to quit or call 888-635-0110.

Text received at 11:05pm EDT:

DisneyNSS: Update: Space Mountain is now operating. Enjoy! Txt STOP to quit or call 888-635-0110.

Text received at 11:40pm EDT:

DisneyNSS: Tonight’s sweet treats include 40 different candy varieties. Txt STOP to quit or call 888-635-0110.

DisneyNSS: Thank you for joining us for Mickey’s Not-So-Scary Halloween Party 2011! We hope you enjoyed your night! Txt STOP to quit or call 888-635-0110.

That appears to be the end of it. Updates on attraction wait times and down times are useful, but the parade and fireworks reminders are a bit redundant if you have read the event schedule. There were a grand total of 18 texts sent during the party itself, not to mention the initial enrollment confirmation message. That can add up in cost if you’re paying for individual text messages on your cellular plan. This service is not necessarily groundbreaking, but it’s interesting and a little bit helpful, nonetheless. Share your thoughts in the comments.