Description And Comments

Ollivanders is the gift shop where muggles can purchase their very own magic wands.

Approximately once every 10 minutes at Ollivanders, a wand selection show takes place where a random customer (usually a child) is selected to take part in a "wand choosing" ceremony. Cute dialog and special effects lead to a wand choosing the customer, who then has the opportunity to purchase the wand just like any other patron in the store. The Celtic zodiac-inspired wands ($45) presented in the ceremony are now the new, more detailed interactive models that interact with shop windows throughout the Wizarding World. After the presentation, guests exit into a claustrophobic gift shop, where interactive wands modeled after those wielded by Harry, Hermione, and Dumbledore are also available, along with non-interactive replica wands ($35) for a vast variety of characters, and toy "learner" wands ($25) for li'l wizards.

Medallions embedded in the ground designate a couple dozen locations spilt between the two Wizarding Worlds, where hidden cameras in storefront windows can detect the waving of these special wands, and respond to the correct motions with special effects both projected and practical. You might use the swish-and-flick of "Wingardium Leviosa" to levitate one object, or the figure-four "Locomotor" spell to animate another. It's a much more thematically satisfying form of interactivity than the gimmicky games found at Magic Kingdom, but it can take some practice to get the hang of spell-casting. Wizards will be stationed at windows to coach novices and demonstrate effects (but may not supply loaner wands); it's easy to imagine how demand for the experience may prove unmagically unmanageable at peak times. A map provided with each wand purchase details the location and movement for most effects, but there are some secret ones to discover on your own.

Touring Tips

Due to its extremely low capacity (about 150 guests per hour), long lines for the show at Ollivanders form quickly upon park opening and last until just before the park closes. If you need to see this show, go first thing in the morning.

If your young ’un is selected to test-drive a wand, be forewarned that you’ll have to buy it if you want to take it home. Note that the price of the interactive wands includes unlimited activations of the hidden effects; you don't have to pay to "recharge" your wand on subsequent visits, or even replace a battery.

You do not need to see the wand selection show in order to purchase a wand at Ollivanders--just enter the store directly rather than wait in the long outdoor queue. Also, non-interactive wands and other Harry Potter merchandise are available online and at other stores in the Wizarding World, as well as at Islands of Adventure Trading Company.

Special Comments

The Ollivanders in Diagon Alley has an identical show, but much better capacity and increased elbow room. See it in the other park if the outlet in IOA has more than 25 people in line ahead of you.

Other Attractions in The Wizarding World of Harry Potter - Hogsmeade