Journey into Imagination takes you on a tour of the zany Imagination Institute. Sometimes you’re a passive observer and sometimes you’re a test subject as the ride provides a glimpse of the fictitious lab’s inner workings. Stimulating all your senses and then some, it hits you with optical illusions, a room that defies gravity, and other brain teasers. All along the way, Figment (a purple dragon) makes surprise appearances. After the ride, you can adjourn to an interactive exhibit area.

Reader responses to Figment and company are pretty consistent. From a Franklin, Tennessee, family of three:

Journey into Imagination should be experienced only if you’re a HUGE Figment fan. We, on the other hand, hated it.