The vast majority of Town Center opened in May 2016. This area most resembles a typical Florida Outlet Mall, but among retail establishments such as Under Armour, Tommy Bahama, and Vera Bradley are mixed with new dining venues including the Disney-owned D-Luxe Burger and the popular Sprinkles Bakery (with its famous “cupcake ATM”). Anchoring this area is the Planet Hollywood Observatory restaurant; this version of the celebrity-backed chain re-opened from extensive renovations in 2017. Wolfgang Puck Bar & Grill opened in 2018.